BridgeCape prides itself on offering focused and effective PR, Marketing, Brand and Communications services that are designed to be functional and efficient. With a breadth of knowledge and depth of experience, we can guide your brand to visibility, provide tailor-made content that will engage your target market across multiple platforms, ensure that your internal and external communications reach the desired audience, or help you to navigate and resolve reputational threats via our critical management matrix.
Our specialisms include:
‘Good communication is as stimulating as black coffee.’ – Anne Morrow Lindbergh
Communication for any business can be neatly divided between the internal and the external. Although the underlying message will often remain the same, the tactics for conveying it will most certainly differ.
Available as individual services or a coordinated package, BridgeCape’s expertise means that we can define your touchpoints, design a 360° communications and/or PR strategy, and deliver your agreed communications plan with functional efficiency.
Using traditional PR methods, digital marketing tools, and measurable communication management frameworks, we liaise closely with senior personnel and in-house teams to formulate successful media relations and communications plans.
From start-ups to listed firms, BridgeCape can advise on how to successfully manage both corporate and individual profiles.
‘Your brand is what people say about you when you’re not in the room.’ – Jeff Bezos
Here at BridgeCape, we recognise that branding is a three-tier service that needs to cover both development and growth, as well as enterprise-level expansion.
Start-ups need a broad-scope framework to be able to effectively plan for the future, while established businesses will always benefit from a clearly defined assessment process that is designed to support growth, maturity and succession.
Finally, post-acquisition re-branding requires specialist parameters, a coordinated change management process, and timely milestone identification to ensure success.
No matter the size and lifestage of your business, BridgeCape can help to define your brand voice, design an effective internal and external communication strategy, and deliver your corporate identity across multiple platforms.
‘Make it simple. Make it memorable. Make it inviting to look at.’ – Leo Burnett
Traditionally, bricks and mortar headquarters were the way that customers got a feel for a business. Now, your headquarters can be experienced online, at any time, from anywhere.
BridgeCape has specialists on hand that are experts in developing websites, driving direction, and ensuring that the customer experience is a positive and measurable interaction.
Working together, we can help you to define your site requirements, design your online navigation system, and deliver a responsive experience to your audience.
Offering coordinated content creation, social media and branding services to fully realise your image, BridgeCape has the knowledge to make sure your business stands out.
‘Content is fire, social media is gasoline.’ – Jay Baer
With social media now an integral part of effective representation, no business can afford to ignore the potential of a well-executed digital marketing matrix.
By utilising our tried-and-tested 360° approach to customer engagement, BridgeCape can guide your brand to visibility, in the right context, on the right platform, at the right time.
Our digital marketing services are designed to drive traffic and build loyalty, offering a flexible and responsive opportunity to positively influence growth and development.
With a wealth of experience to draw from, BridgeCape has the expertise to help you define your goals, design your strategy, and deliver your message.
‘…the goal is to get excited, and make a thing where something wasn’t before.’ – Wil Wheaton
Promoting your business should always have a two-tier approach: marketing campaigns will publicise indirectly, while business development strategies are responsible for identifying more specific opportunities.
With our ethos of simplification, BridgeCape’s Marketing and Business Development services enable you to clearly focus your attention, ensuring a more defined and measurable ROI.
Effective customer engagement can facilitate a lasting connection that will encourage the successful launch of new products and services, as well as the expansion of your existing base.
By identifying your KPIs and working with you to build a coordinated promotional plan, we can help you to define your engagement goals, design your promotional strategy, and deliver your growth environment.
‘Words are a form of action, capable of influencing change.’ – Ingrid Bengis
Content is the fuel of all marketing initiatives. It really is that simple. But success is dependent on the quality of that content, and understanding the importance of appropriate placement.
By helping you identify the best environment for your message, BridgeCape offers tailor-made content, suitable for a range of platforms, designed to enhance brand visibility.
We create press releases, blog posts, social media updates and thought leadership articles in order to strategically drive traffic and generate trust.
With the goal of inspiring customer engagement and influencing market share, we can help you to define your content theme, design your content structure, and deliver your words to the right audience.
‘The Chinese use two brush strokes to write the word ‘crisis.’ One stands for danger; the other for opportunity.’ – John F Kennedy
Crisis communication is a reactive and proactive service that uses both internal and external platforms in order to facilitate effective reputation management.
Quite simply, crisis communication is a way for you to regain control.
Whether local or global in scale, by assessing environmental factors, considering all potential perceptions, and using critical planning frameworks, BridgeCape can offer a 360° solution for your business.
Because we know what works, we have the tools to help you define your needs, design a responsive strategy, and deliver your communications in the most effective manner.
‘The only effective training is learning by doing.’ – David Yeoward
We work with the International Proposals Academy (IPA) to deliver tailored training that will equip your people to communicate your proposition more effectively. BridgeCape’s founder is a member of the Advisory Council of the IPA and their regional representative for Africa.
From business development and winning new business, to retaining clients and managing accounts, BridgeCape and the IPA offer training programmes, workshops and coaching sessions for professionals at all levels delivered by subject matter experts.
Leadership skills, interpersonal communications, presentation and proposal best practice, client interactions and negotiation techniques can all be improved through hands-on training.
With knowledge comes confidence, and we work closely with the IPA specialists to define your needs, design your approach, and deliver your tailored programme, efficiently and effectively.
